Sculpted Door Pulls Video


AUGUST 21, 2017 | Published in VIDEOS

In this video, J. Cruz describes the transformative power of designer door pulls. Create a memorable focal point for your home entryway with our sculpted designer door pulls.

0:00
I think that any time you look at something,
there should be a focal point. It guides the eye.
If there is not a focal point, the eyes don't know where to go.
0:28
The pivot doors are a big blank canvas and
since they are so much bigger than a conventional door,
it's an opportunity to take something that you've
got to have and make it very special.
0:46
When you meet someone, the first thing you do is
shake their hand. The pull is where we touch the door,
it's where we personally interact with the door.
1:00
So the pulll is also an opportunity to do handcrafted
Work. It’s been worked by hand. Each groove is like
a fingerprint.
1:13
This groove, the way it lives right there, you can't
find that groove anywhere else on this section of the pull
nor any other pull.
1:20
It's kind of where our fingerprint meets the fingerprint
of the door. Something very big and very contemporary-modern
like our doors can also be very very warm at the point
at which we interact with them.

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