J. Cruz Artist Video

AUGUST 21, 2017 | Published in VIDEOS

In this video, designer J. Cruz describes his method of design and inspiration. Driven by passion, every door is a unique masterpiece.

If something can't be done passionately what's the point
of even doing it? If I'm not having fun making something,
how can someone have fun using it?
designing doors, to me, is sacred. Whatever energy you're
feeling when you're designing something, it's going to come
through to the final product.
It doesn't feel good to make something that no one
really cares about, that no one has passion about,
and I found that people
are passionate. Our clients are
passionate. They want something different.
They want to make an impression. They want it to be a piece of
them. That level of dedication and passion can only
happen at the front door. Our doors, we challenge them all of the
time, we try to make them better and as a
consequence, when our doors go out, they've challenged
their surroundings. This is our baby these doors are ours.
They're our children. That's passion.
That's the way we make these doors.

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