J. Cruz Artist Video

0:07
If something can't be done passionately what's the point
of even doing it? If I'm not having fun making something,
how can someone have fun using it?
0:20
designing doors, to me, is sacred. Whatever energy you're
feeling when you're designing something, it's going to come
through to the final product.
0:35
It doesn't feel good to make something that no one
really cares about, that no one has passion about,
and I found that people
0:43
are passionate. Our clients are
passionate. They want something different.
They want to make an impression. They want it to be a piece of
them. That level of dedication and passion can only
0:58
happen at the front door. Our doors, we challenge them all of the
time, we try to make them better and as a
1:08
consequence, when our doors go out, they've challenged
their surroundings. This is our baby these doors are ours.
1:16
They're our children. That's passion.
That's the way we make these doors.